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This conflict is essentially a difference between a passive viewer accessing certain content within a range available to him, and an individual who inhabits a space and acts within that space as an agent. Meanwhile, the product itself seems to be more akin to a space or place, which subjective players move about in. Blizzard present their product as a service, and themselves as a service provider, in the EULA/TOU.

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This article seeks to explore the relationship between the concept of Blizzard's World of Warcraft in legal terms, in Blizzard's End-User License Agreement (EULA) and the Terms of Use (TOU), and the concept of the game as conceived by the players of the game.

The result is a sophisticated and novel account of how globalization, and politics, work.

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The idea of network power supplies a coherent set of terms and concepts?applicable to individuals, businesses, and countries alike?through which we can describe the processes of globalization as both free and forced. A wide range of examples are discussed, from the spread of English and the gold standard to the success of Microsoft and the operation of the World Trade Organization, to illustrate how global standards arise and falter. Using this framework, he demonstrates how our standards of social coordination both gain in value the more they are used and undermine the viability of alternative forms of cooperation. David Singh Grewal's remarkable and ambitious book draws on several centuries of political and social thought to show how globalization is best understood in terms of a power inherent in social relations, which he calls network power. It is in turn celebrated for the opportunities it affords and criticized for the inequalities in wealth and power it generates. For some, it is the happy product of free and rational choices for others, it is the unfortunate outcome of impersonal forces beyond our control. For all the attention globalization has received in recent years, little consensus has emerged concerning how best to understand it.